Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

The construction industry is using virtual reality to help improve design, safety and training. Discover how VR is altering ...

Virtual reality (VR) has taken giant leaps over the past few years, evolving from a niche technology to a dynamic tool that is reshaping industries. While many associate VR with gaming and ...

Recent research (2024-2025) consistently demonstrates the advantages of integrated AI-VR training: Knowledge Acquisition: ...

LOS GATOS, Calif. (AP) — Like many retirement communities, The Terraces serves as a tranquil refuge for a nucleus of older people who no longer can travel to faraway places or engage in bold ...

New Edith Cowan University (ECU) research suggests virtual reality (VR) may play a meaningful role in future mental-health support, and the design of the virtual space itself can make a surprising ...

The U.S. Ski and Snowboard team used virtual reality to train for Pyeongchang. — -- When U.S. Olympic Alpine ski racer Laurenne Ross wanted to get a sense of the unknown terrain she will face on ...

CINCINNATI ( Cincinnati Business Courier) - Outbounder Advanced Rehabilitation System, a stroke rehabilitation center in ...

Mark Zuckerberg's vision for the metaverse was meant to reimagine how we interact with each other and the world, providing us ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Global shipments of virtual reality and mixed reality headsets are expected to reach approximately 9.6 million units in 2024, representing a year-over-year increase of 8.8% according to a new report ...

The Army has already begun some "virtual reality" training—using VR headsets to prepare soldiers to operate vehicles without needing them to be physically present at those vehicles’ location.