My love affair with Napa Valley started at a young age after watching The Parent Trap way too many times. Now, I live in San Francisco and have the pleasure of wine-tasting Napa Valley many times a ...

Why would anyone book a trip to visit Napa Valley? Well, the obvious reason is the stunning vineyards and excellent wines, isn’t it? Certainly, with over 400 wineries, vineyard tours and wine tastings ...

The road ahead for Visit Napa Valley recently got a big bump — one that will continue to support the destination marketing organization’s efforts for the next decade as it draws younger and more ...

To provide insight into tourism trends in the Napa Valley from January through March of this year, Visit Napa Valley compiled data from Smith Travel Research, Cvent and other public sources to provide ...

Visit Napa Valley’s board of directors has elected Ed Costa, managing director of Carneros Resort and Spa in Napa, as its chair for fiscal year 2025-2026. Costa, whose term became effective July 1, ...

When Clay Gregory became president/CEO of Visit Napa Valley nine years ago, the Napa Valley tourism industry was in recession, with lodging revenues falling 17 percent from the year before. “These ...

This long-established Napa Valley destination offers heritage architecture, top-rated wines. and visitor-friendly spaces in California wine country.

The winery visiting experience in California’s Napa Valley — an ever popular tourist draw — is getting a shake-up. A spate of new wineries in innovative spaces promise to offer guests a visit unlike ...

Some wineries have been pleasantly surprised by how younger generations are using AI to plan trips to Wine Country.