Walmart Inc.’s WMT latest financial results highlight a key metric beyond traditional retail measures. The growth in membership income, a key indicator of customer loyalty, presents a compelling ...

Add Yahoo as a preferred source to see more of our stories on Google. Many major grocery chains offer loyalty or rewards programs that help you save money through exclusive discounts, cashback on ...

A look at the hidden tradeoffs behind loyalty-driven growth — and how to avoid inheriting risks you didn't design for.

As retailers around the world try to put their best foot forward in the new year, they’ll likely see some key changes coming to the loyalty space.

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...