There's a group of users on TikTok who call themselves the "Niche Community" (or "NicheTok") because their taste in memes is supposedly more "niche" than any other group. The community has fostered ...

Fall is school choice season for families looking to get into limited-admission magnet or choice public schools and private schools for next year. Tens of millions of families nationwide have looked ...

Retirement used to mean downsizing and slowing down, but baby boomer retirement trends show it means something more intentional. Instead of defaulting to generic communities, retirees are shifting ...

One of the most important decisions you will make when starting your business is choosing your niche. Your niche determines not only what type of customers you will serve but also how successful you ...

Learn how to tailor your products and marketing to meet the needs of your niche audience and drive sustainable growth. Niche marketing is a tactical approach that targets a specific and well-defined ...

Niche is the latest company to help families predict what they might pay. If only colleges would do more. By Ron Lieber It is the scourge of college shoppers everywhere: In so many instances, you have ...

Forbes contributors publish independent expert analyses and insights. Rhett is a DC based executive coach who covers entrepreneurship. There’s a certain thrill in going where no one else is looking.