There are plenty of options for buying and selling products online, so any platform needs to find a way to differentiate itself. Whatnot takes another angle, harnessing the success of the popular live ...

Hey folks, if you're deep into the sports cards scene like we are, you've probably felt the ground shift under your feet this past year. 2025 brought a whirlwind of Whatnot repack crackdown 2025 drama ...

Forbes contributors publish independent expert analyses and insights. Dan has written 41 books and more than 25,000 articles about baseball. Baseball star Pete Alonso rips open a pack of cards as ...

When Cary Williams talks about the future of reselling, pickers should be listening. As American Arbitrage, his videos detailing odd finds@americanarbitrage?lang=en ...

Editor’s note: this article was updated after publishing to include a comment from Whatnot. It was added in its entirety to the revised version. The Hobby is facing a major test today as an ...

While digital live shopping has been popular for years in Asia, the phenomenon has only recently begun to take off in the U.S., thanks in large part to the rise of retail disruptor Whatnot. The ...

The Backyard Breaks controversy took another turn on Monday Febuary 3rd as Whatnot has officially suspended the @backyardgrant account for violating its Community Guidelines last week. The account, ...

LOS ANGELES--(BUSINESS WIRE)--Whatnot, the largest independent live shopping platform in the US, announced today that it has raised $260 million in a Series D funding round co-led by DST Global and ...

Sellers on live shopping platform Whatnot drove more than $8 billion in sales last year, the company announced in a financial recap of 2025 on Wednesday. According to Whatnot’s 2026 State of Live ...

Whatnot, the platform that allows users to sell items such as trading cards, comics, and sneakers through live videos, announced on Wednesday that it has secured $265 million in a Series E funding ...

As we scan our social media feeds on our phones, we are constantly being served some version of commerce disguised as entertainment - a “what I ordered vs what I got” reel, a creator unboxing a haul, ...