When the HD DVD/Blu-ray war came to a sudden end in February 2008, it was quickly followed by word that Microsoft and Sony were discussing a Blu-ray drive for the Xbox 360. Now, 20 months later, ...

If you can’t beat ’em, join ’em. That’s what Microsoft must have been saying after Toshiba sounded the death knell to HD DVD yesterday. Now, rumors are circulating about a possible Xbox 360 Blu-ray ...

Just days after Microsoft exec Steve Ballmer alluded to a Blu-ray device for Xbox 360, the rumor was quashed. Yesterday Aaron Greenberg, group product manager of Xbox 360 reaffirmed his team’s ...

The Xbox 360 is making a comeback — in blue, that is. As it prepares for the holiday season, Microsoft announced Friday that it will sell a new, blue special edition Xbox 360 bundle in the U.S.

Update: A representative of Microsoft told Shacknews that, "It is premature to speculate about Blu-ray but we do know from market data that HD movie playback is not a primary purchase driver for ...

Xbox 360 owners - No Blu-ray for you! Following the horrible death of the HD DVD high definition format, many had predicted (me included) that Microsoft would pretty soon be offering a Blu-ray drive ...

The on again and off again rumors that continue about Microsoft adding Blu-ray support to the Xbox 360 console seem to be heating up again. While Microsoft continues to say that they have no current ...

One of the ongoing frustrations for Xbox 360 owners is the absence of a Blu-ray accessory; they keep pestering Microsoft for one, and Microsoft keep rolling out the same "we have no plans" excuses.

Steve Ballmer says the Xbox 360 probably won’t get an internal Blu-ray drive, but as for an external one? It’s on. In a sit down with Gizmodo, the outspoken Microsoft CEO answered a question about Blu ...

Despite repeated bashing and smashings, the Xbox 360 Blu-ray rumor is eternal like the sun god. Taiwanese rag Economic Times is reporting that Pegatron Technology—an Asus subsidiary, not a Decepticon ...

Like so many stories, Peter Moore’s comments about the Xbox 360 and possible support for Blu-ray morphed into something else entirely by the time it had traversed the blogosphere. Whether it’s people ...