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As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.
Did U.S. President Donald Trump post on Truth Social about "fat, ugly losers" criticizing the Sydney Sweeney American Eagle ...
Learn more about 'Blueberries GO BIG,' the newly launched consumer marketing campaign from U.S. Highbush Blueberry Council.
Advertising campaigns typically promote a product or service. For example, a national automaker introduces a new vehicle model with print advertisements in newspapers and magazines.
A campaign is not the time for audience building. Engagement starts well before the campaign gets off the drawing board. You need to be interacting with your audience using a cohesive marketing ...
New AI generated "models" in a Guess ad campaign have drawn criticism after being featured in the August 2025 issue of ...
What Are the Benefits of Advertising Campaigns?. The slogans and characters from famous advertising campaigns become staples of the pop-cultural lexicon and landscape. As part of an overall ...
Measuring the success of marketing campaigns isn’t always straightforward. But there are metrics and other data sources that can help measure ROI and reveal actionable insights.
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