Sydney Sweeney's recent partnership with American Eagle Outfitters has generated substantial online criticism. The ad campaign, which focuses on the company’s new line of denim products, is centered around the tagline “Sydney Sweeney has great jeans" — and people have a lot to say about the slogan's messaging.

The campaign, which was rolled out on Wednesday, places Sweeney at the center of American Eagle’s denim-focused marketing push.