When Delta said it was ramping up AI-powered ticket pricing, backlash was swift. It showed a common problem facing companies ...

Here's what to know about how Delta Air Lines is using artificial intelligence to price fares and why some lawmakers and ...

Delta Air Lines is using AI technology to determine a small percentage of ticket prices. Find out what this means for consumers.

Being on a long flight can be boring and tiresome, but having great entertainment helps. Thanks to modern technology, ...

Air travel can be inconvenient at times, particularly all the steps leading up to actually getting onto the plane. Security ...

Delta Air Lines is using AI to set personalized ticket prices based on your booking history, loyalty status and browsing behavior, expanding from 3% to 20% of flights by year-end.

In late 2024, Delta was using AI on about 1% of fares; by the end of 2025 it’s aiming for 20%. The most common reaction has been outrage.

Some passengers feel more comfortable flying with a window seat, and, as every traveler knows, you can sometimes pay more to ...

But Delta's plan is hitting turbulence. Three U.S. senators sent a letter to the airline raising privacy concerns, accusing Delta of using personal data to set individualized prices.

The Delta App Drop Experience is meant to help flyers save time at the airport.

Preferred seating fees have become a lucrative revenue stream for airlines, with costs often ranging from $15 to $100 ...

In response to questions from lawmakers, Delta says it’s not using AI to find the maximum price an individual will pay.