The European Union has accused Apple of unlawfully discriminating against EU customers after finding the Cupertino company’s geo-blocking measures may be violating the bloc’s consumer protection rules.

Geo-blocking in simpler terms is the practice of restricting content on the basis of the geographical location of the user accessing it.

The European Commission announced that it has "notified" the Cupertino tech giant that it may be violating the EU's anti-geo-blocking rules with Apple Media Services (which includ