Publicis Groupe is set to acquire data management platform Lotame as the holding company continues to stockpile data assets ...

French advertising giant Publicis said on Thursday it has reached an agreement to acquire data and ID technology group Lotame ...

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announced that it has entered into an agreement to acquire Lotame ...

(Reuters) - French advertiser Publicis said on Thursday it has reached an agreement to acquire data and ID technology group ...

Publicis Groupe announced Thursday it has entered into an agreement to acquire Lotame, which focuses on identity and ...

Another challenge is the potential for anti-competitive practices. Publicis Groupe's dominance in the data and identity ...

Arthur Sadoun, the chief executive of Publicis, claimed the combined footprint of Epsilon and Lotame will mean the group can ...

Publicis Groupe will acquire one of the largest end-to-end data marketplaces in the world, spanning 109 countries, Lotame, an ...

The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of ...

Madison and Wall’s Brian Wieser weighs in on the impact of US tariffs on ad spend. Plus: the rationale behind the Publicis/Lotame deal.

Publicis Groupe has entered into an agreement to acquire Lotame, an independent identity solution, in an update on its AI ...