DGTOOHL has partnered with Hero MotoCorp to bring the launch of the new Hero Destini alive through Hero MotoCorp's first Programmatic Digital Out-of-Home campaign powered by Google DV360.

AI ad fraud detection is changing digital advertising by using machine learning to identify suspicious patterns, detect ...

More Indian creators are ditching freelancer status for LLPs and private limited companies. Here's why brands and tax math are driving the shift.

Somewhere in a Mumbai studio last year, a team of designers put the finishing touches on a face that did not exist. Every eyelash was rendered, every strand of hair simulated, every micro-expression ...

VDO.AI’s Festive Consumer Index 2026 finds that while consumers continue to discover products across multiple digital ...

Goafest, South Asia’s premier festival celebrating creativity and advertising excellence in India, is thrilled to announce the opening of delegate registrations for its highly anticipated 18th edition ...

The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) announce the return of Goafest to its iconic home in Goa for the 18th edition of South Asia’s largest creative ...

A year into DPDP enforcement, Indian publishers are redesigning consent management platforms to fix dark patterns and protect ...

At CES 2025, Amazon Ads announced SQL generator in Amazon Marketing Cloud (AMC), a simple natural language query capability that uses generative AI to help advertisers more quickly and easily develop ...

Dentsu India has appointed Vidhu Ravinath and Archisman Sarangi to lead its newly launched Dentsu Performance Studio as Vice President and Business Head, respectively.

There was a time—not very long ago—when quick commerce apps were simply about urgency. You ran out of milk, snacks, or batteries, and platforms like Blinkit, Zepto, and Swiggy Instamart filled that ...

Magnite, the largest independent sell-side advertising company, released new research, Streams & Screens: India, which explores the streaming habits of India’s urban, digitally-connected adults with ...