The partnership combines Dawson Walker’s employer brand and EVP consultancy offerings with Action Global’s local market ...

As Brand Ambassador, Karen Wazen will bring together bold creative vision and Samsung’s pioneering tech innovation for ...

Becoming Social's Rawan Al Sayed on why agencies must prove value through strategy, creativity and measurable business impact.

Justlife has launched an immersive escape-room truck as the first chapter of its wider “Break Free From Your To-Dos” brand ...

Over the past decade, R/GA has built new brand systems, launched category-first digital products, and reimagining CX for ...

The DP World Global Safety Day film uses an empty, unsettling warehouse to and remind frontline workers that risk can hide in routine.

Current Global MENAT will lead the UAE launch of Paws & Co., a new pet healthcare and wellness brand for pets, pet parents and vets.

Emarat’s Nada AlShamsi reflects on Emirati Women’s Day and the importance of creating opportunities for the next generation.

The 90-day campaign uses Equiti Group’s signature colour, outdoor media and a single curiosity-led question to build visual ...

The dubizzle campaign remixes a known tune, reintroduces a familiar character, and extends the idea through OOH, social, ...

The Freedom Travel campaign used hidden airport codes inside people’s names to inspire first-time travellers to book ...

Having worked together at Jack Morton, Moutran and Ahammed bring complementary creative perspectives to LIGHTBLUE.