That is one of the key findings of Brand Perspectives 2026, a new report from creative production partner MikeTeevee based on ...

Highly creative advertising ideas are more than twice as likely to receive recognition for effectiveness, according to WARC’s ...

Gulf hospitality just proved something: it can take a hit and bounce right back. Airspace closed this spring, flights got cancelled by the thousands, and for ...

The UAE has the highest level of organisational AI adoption in the Arab region at 75%, ahead of Saudi Arabia at 70% and Qatar at 65%, according to a new ...

Lady Gaga’s beauty brand Haus Labs is set to launch in the Middle East this month, with the makeup line making its regional ...

The Business Agent was first introduced by Google in January as a shopping assistant in Search. The YouTube test extends the experience into video advertising.

Abu Dhabi (DCT Abu Dhabi) has launched an updated Hotel Classification Manual, introducing revised standards for guest ...

Brands are increasing investment in sports fan engagement, but many are struggling to measure the business impact, according ...

OpenAI is in early discussions with major investors about a new funding round that could value the ChatGPT maker at around $1 ...

Meta has launched its new subscription service, Meta One, in the UAE, offering paid features across WhatsApp, Instagram, ...

Music streaming platform Anghami and streaming service OSN+ have partnered with cryptocurrency exchange OKX in a deal that ...

Dubai-based public relations agency Cameo Communications has rebranded as Cameo Performance, shifting its positioning toward ...