AI agent ownership often falls between teams. Here’s how to assign responsibility for maintenance, oversight, and retirement.

Brand teams have always relied on people to interpret vague guidelines. AI turns those hidden assumptions into a problem that can scale fast.

AI makes it easier to produce marketing content, but faster production doesn’t mean more time for strategy, planning, or ...

AI is making common marketing capabilities easier to buy. The harder question is which company-specific workflows are worth ...

Buying more, improving how teams use what they have, and cutting the stack can all work — but not for the same reasons.

Your AI strategy shouldn’t be judged by how much marketing it produces. Look at whether it makes the next customer ...

Agentic marketing works best when marketers can inspect the data and evidence driving an agent's recommendations.

IAB finds advertisers spending more and adapting to AI-driven discovery, but their ability to measure those new customer ...

Getting more leads and getting better leads require different signals, tactics, and metrics. The business objective should determine which comes first.

AI answers keep changing, so PR, SEO, and content need a shared view of what buyers ask, which sources get cited, and what ...

From WYSIWYG editors to vibe coding, technology keeps shifting where human skills matter rather than simply eliminating them.