The agency isn't banning personalized pricing, but sellers may have to explain when and how customer data affects prices.

AI is making common marketing capabilities easier to buy. The harder question is which company-specific workflows are worth ...

Marketers have a short-term opportunity to test inexpensive inventory while keeping most of their resources on Google.

Get traffic data and keyword intel on competitors instantly. On the first day of Unbound26, HubSpot unveiled updates to change how people work with AI on its platform. Instead of choosing an agent or ...

Agentic marketing works best when marketers can inspect the data and evidence driving an agent's recommendations.

AI productivity gains won’t translate into growth unless companies connect their AI strategy to creating more value for ...

When marketing automation forgets recent buyer activity, messaging falls flat. Here's how to give your workflows context and build smarter customer journeys.

CMOs once asked agencies to prove their value. AI could force them to answer the same question about their own teams.

AI agent ownership often falls between teams. Here’s how to assign responsibility for maintenance, oversight, and retirement.

From WYSIWYG editors to vibe coding, technology keeps shifting where human skills matter rather than simply eliminating them.

Research finds a measurable digital visibility gap between expanding and shrinking restaurant chains across search, reviews, ...

Buying more, improving how teams use what they have, and cutting the stack can all work — but not for the same reasons.