A major problem in the media industry is steep undercutting during pitching, slicing the value of work proposed to below cost, according to a panel discussion at MFA Ex. “If you can't win fairly, ...
Although I believe when Hair came to Sydney in 1969 THAT F word did freak a whole audience out. Uttered by Reg Livermore ...
The media industry has failed to properly manage the human impact of change as AI, offshoring and structural shifts hit ...
Australian advertisers may be losing 63 cents in every social media dollar on advertising that audiences do not actively ...
Peter Horgan used his induction into the Media Federation of Australia’s Hall of Fame to call for greater cooperation between ...
"Reflections is a powerful reminder of what a pair of shoes can mean for a child, and the difference having the essentials ...
Almost 88% of Australian B2B marketers believe their company's growth depends on their ability to influence younger ...
Government ministers and delegates arriving in Fiji for the Pre-COP talks will be met at Nadi International Airport by ...
With t hree in four Australians using AI search to help make purchase decisions but only Identifiable LLM referrals ...
Why is hiring and promoting at the most senior levels in the media industry still favouring people from the same schools, ...
Ogilvy Australia's unified social and influence capability Social@Ogilvy has appointed international social specialist Cleber ...
3dOpinion
Can a brand recover from the ick?
But sometimes a brand crosses a less visible line. Nobody starts a boycott or calls corporate affairs, customers just begin ...
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