With men increasingly buying jewellery for themselves, Senco is trying to shift the category from occasions to everyday ...

From ‘Play It Safe’ to ‘Har Pani Ki Bottle Bisleri Nahin’, the brand has used trust and distinct communication to stay ...

The consumer journey is becoming faster and more fragmented, forcing brands to rethink media planning and measurement. DS Group's Rajeev Jain and WPP Media's Navin Khemka explain what changes next.

For a 94-year-old bank, change isn’t about reinvention as much as staying legible to the present. Federal Bank’s new brand identity, anchored by a refreshed logo and what it calls the Fortuna Wave, ...

After six years at Nestlé India, including two-and-a-half years as category marketing head for Maggi Noodles, Kanika Juneja ...

Four years into Spotlight, Hyundai is expanding the property across regional music, activations and potentially car launches.

There are 15 unique brands across 14 consumer-facing categories, with 14 television and six digital partnerships.

In partnership with WPP Media, the QSR chain is taking its Rs 99 Chicken Krisper Meal to ChatGPT, becoming the first in its ...

In a world driven by speed and instant gratification, access often matters more than need. MTV’s Splitsvilla, now in its 16th season, sits at the intersection of youth culture, relationships and ...

True brand impact lies in creating moments of joy, connection, and togetherness that people will cherish long after the ...

The deal marks the Swiss brand’s entry into football; Thierry Henry has been announced as Director of Football.

The company is testing business-sponsored AI agents and adding new tools for ad creation, campaign management and ecommerce ...