Retail media has spent the past few years multiplying at a pace normally associated with rabbits, streaming subscriptions and ...

Marketers spent years building first-party data systems to escape their dependence on third-party cookies. Then many ...

Artificial intelligence may be able to create a media plan, generate thousands of ads and summarize a meeting before anyone ...

Creator-led video and traditional television are starting to resemble relatives at a family reunion. They arrived by ...

Consumers increasingly divide their time among video games, delivery apps, live events and the occasional attempt to ...

Artificial intelligence may be capable of planning vacations, organizing inboxes and softening emails written in a moment of ...

Most of the conversation about AI in marketing focuses on chatbots and LLM-powered discovery. The money tells a different story. “This year in the US, AI advertising will generate more than ...

Artificial intelligence may be able to write an advertisement, analyze an audience and rescue an executive from the ...

Advertisers searching for the next great use of artificial intelligence might want to put down the efficiency spreadsheet for ...

The age-old wall between advertising and promotions is crumbling. For decades, consumer packaged goods companies kept their ...

Podcasts were once the place where two people could talk into microphones for three hours and confidently assume nobody ...

Within six to 12 months, brands that fail to connect incrementality data directly into their programmatic bidding systems ...