DOOH 'supercharges purchase intent with store location'. Information about where stores can be located boosts intent by up ...

Govt must act so digital sector can top £242bn. Huge potential for digital to supercharge economy but it needs ministerial support ...

Sainsbury's powers up tech drive with ex-Diageo chief. Adina Iliescu nets role of director of technology for customer, ...

BT dials up hornet threat to highlight online protection. Created by Uncommon, the campaign runs across TV, out-of-home, radio and digital ...

Jet2 ramps up personalisation with major Adobe deal. Multi-year partnership to redefine holiday experience for millions of ...

Lynx Holder campaign pokes fun at fragrance snobbery. Activity copies the visual language of luxury fragrance and pushes it into absurdity ...

Herdify platform sheds fresh light on word of mouth. Audience Discovery tool offers new insight into how word-of-mouth influences audiences ...

Marketers 'putting quantity over quality' with AI content. Nearly two-thirds (62%) of Brits say they have lost faith in marketing content ...

Reward picks ex-Lloyds chief for top UK and Europe job. Enrique Del Rio takes up role of president of UK and Europe with ...

Macmillan hires VCCP to keep charity's mission alive. Brnading agency SomeOne will work alongside VCCP Blue to promote their ...

Boss of 'lamentable' cold call firm banned for 8 years. Carl Tingley, 39, who is now of Benning Avenue, Dunstable, has been ...

Don't peak too early in your Xmas activity, charities told. New report from goDonate reveals UK festive giving peaks late and sharply ...