"If you do not have a gaming strategy, it's clearly too big to ignore now," Charles Hambro, CEO and co-founder of GEEIQ, said ...

Insurers say AI coding raises healthcare costs. Both hospitals and payers are using AI to protect margins, while systemwide savings remain elusive.

Acquisition merges RetailX’s research team, proprietary research tools, and flagship rankings & indices with leading provider of forecasts and insights, supercharging its coverage of global retail and ...

TikTok Shop does not reward brands that treat it solely as a media buy. It behaves like a marketplace with its own P&L, SKU ...

Implications for insurers: At least some cyber policies define a data breach to include the unauthorized disclosure of ...

AI can generate hundreds of ideas, produce countless variations of an ad, and churn out storyboards in a matter of seconds.

The news: Amazon on Wednesday announced an update to its AI-powered Seller Assistant that it is framing as a fundamental ...

AI is helping agencies work faster and more efficiently, but savings alone aren’t the end goal. The bigger opportunity is ...

US adults’ media time keeps inching higher, even as the top-line number—nearly 13 hours—has reached unprecedented heights. Digital video now dominates usage, traditional formats keep shrinking, and ...

Median marketing budgets increased across every bank asset tier compared with last year except banks with less than $150 million in assets, according to an ABA survey. Banks with more than $3 billion ...

A ski trip planning session turned into a case study in how fast AI-driven discovery has taken hold, our chief content ...

Commerce media has ambitions beyond the bottom of the funnel. But expanding into CTV, social, and the open web does not ...