Aside from perhaps the most unfortunate acronym in the industry, do single keyword ad groups (SKAGs) have a role in modern paid search? For many years, single keyword ad groups were the hallmark of ...

April was a big month for Google Data Studio (GDS), with Google introducing some significant product updates to this already robust reporting tool. For those not familiar with GDS, it is a free ...

Google is promoting selfie video sign-in on its homepage, nudging users to set up a selfie video for their Google Account.

Google is testing a more prominent 'More >' blue label in free listings, alongside a change where clicking the product carousel now redirects to a retailer's site instead of opening the free listing ...

I put five free AI chatbots through the same tests for writing, fact-checking, image analysis and speed. Most had clear strengths; one gave an answer that sounded convincing until the facts were ...

Nearly half of all consumers consume plenty of content before deciding on a purchase, so brands should focus on crafting compelling, useful reads. If you position your brand as a trusted source, ...

We all know that our favorite search engines track and collect a lot of data about us in order to personalize the results – and the ads – that they serve us. But that kind of tracking might not always ...

HTTP is the standard protocol defining how information passes between your visitor’s browser and the server hosting your site and HTTP status codes are your handy way of knowing exactly what is ...

Video content impacts organic performance more than any other asset that can be displayed on a web page. In today’s online marketing world, videos have become an integral step in the user journey. Yet ...

As we come to the end of 2017 and embark on the inevitable dozens of review articles looking back over the past year of search, it’s as good a time as any to reflect on SEO strategy. What are the ...

Eight link building techniques to add to your repertoire this year. Link building a crucial part of the SEO ecosystem, here's how to get started. Links are Google’s #1 ranking factor. Their importance ...

Radu Tyrsina is a media entrepreneur and the owner and publisher of Search Engine Watch. He began his career as a technology writer, covering the rapid rise of mobile devices, operating systems, and ...