The jewellery range is focused on festive and wedding consumption. The move follows Libas’ recent entry into fragrances as ...

GoKwik’s six-month data found that combining AI voice calls with WhatsApp recovery generated more than 10X incremental return ...

The Google-commissioned Kantar study found that 89% of surveyed Google Search users use AI Mode for complex queries, while 80% of AI chatbot users also use Google Search and/or YouTube during active ...

InMobi’s report found that AI is shaping festive purchase decisions, with 89% using smart search suggestions and 81% ...

The partnership will allow Truecaller users to connect their LinkedIn profiles and display details such as their workplace and job title alongside their name and profile picture when they make calls.

The brand’s swimming engagement is part of a broader focus on supporting athletes in sports with less commercial visibility, while identifying talent early and supporting sporting careers.

The suite brings together AI-led targeting, creative personalisation and inventory optimisation across CTV, display, YouTube, in-app and OLV formats.

Neha Phale will oversee marketing communications strategy, covering corporate communications, brand narratives, thought leadership, internal communications, and stakeholder engagement.

Over more than two decades in the industry, he held corporate communications roles at Reliance Industries and ESPN Star ...

Brands including Insight Cosmetics, Zepto, Bigbasket and more used experiential OOH campaigns to turn Ganeshotsav into interactive consumer experiences.

With festive marketing becoming more fragmented, Cars24’s Vipul Setia on combining mass media, regional creators and ...

The brand continues the partnership for a second consecutive year, covering the Indian Racing League and FIA-certified ...