B2B targeting on Facebook can be effective, despite popular belief. Here are the audiences and tactics you should know to drive results. I’ve worked with many B2B on-demand generation programs using ...

Many B2B leaders view Facebook as a digital playground— a place for personal updates rather than professional decisions. However, treating this platform solely as a social hub is a strategic misstep.

Facebook is the preferred social channel for B2B decision makers, according to research from Hotwire. One in four respondents cited Facebook as their preferred social media platform when seeking ...

Q: I’m not convinced Facebook works for B2B. I can’t seem to get any traction. What am I doing wrong? A: Thank you for your question. Optimally utilizing Facebook for B2B marketing has been a popular ...

Facebook recently confirmed that it has 750 million users. One new user who has taken on the daunting task of creating a B2B Facebook page is LifeScience Alley, the Minnesota trade association. As a ...

Venture capitalists have been blinded in recent years by consumer technologies – but the real opportunity lies elsewhere. In the consumer internet and business-to-consumer (B2C) categories, there have ...

When the effects of the coronavirus on the live events industry began to take shape, brands that relied on large, global gatherings for B2B leads, nurturing and sales were faced with the decision to ...

With Facebook poised to be one of the all-time top initial public offerings in history – potentially valued up to $100 billion when it’s all said and done – the entire web ecosystem and online economy ...