Typically, ordering a custom guitar not only means spending more money, but it usually means an extended wait as well. Fender has a solution for both of those issues, taking a cue from the likes ...
BURBANK, CA--(Marketwired - June 14, 2016) - Fender Musical Instruments Corporation (FMIC) debuts the new Fender Mod Shop, an immersive digital studio experience providing consumers with the ability ...
Soon after Leo Fender put the first mass-produced solidbody electric guitar, the Esquire, into production in the Spring of 1950, he turned his attention to its low-end equivalent, the Precision Bass.
There comes a time in every musician’s life when they realize it is time to take things to the next level with their instrument and gear. Many of us start out on something we picked up at a pawn shop, ...
“We want to be a part of the player’s journey,” Ethan Kaplan, the Chief Product Officer at Fender Musical Instruments, told me over the phone. On my laptop, I loaded Mod Shop, the online design tool ...
When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. If you wanted to spec your ideal Fender electric, you'd have to turn to the Custom Shop, right?
Fender has introduced an online tool that allows musicians to customize a new build to match their individual needs, and then have it built and shipped out within a month. Players can choose from a ...