Live shopping — the seamless and simultaneous combination of online shopping, livestreaming and social media — has been taking North America by storm since October 2019. Though booming to take up over ...

China's livestream shopping scene is a booming industry that is projected to be worth more than $700 billion by this year, according to Statista. The industry is said to account for about 10% of the ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. Livestream shopping, or live shopping, first appeared in ...

Donning a sassy piece of silk lingerie, a male model grooves to the beat and forms a heart shape with his fingers during a livestreaming session on Douyin, one of China’s most popular video-sharing ...

If you click on links we provide, we may receive compensation. Comfortable bras, underwear, and more are all on sale Shea Simmons is a writer with over seven years of experience. Previously, she ...

Forbes contributors publish independent expert analyses and insights. Catherine Erdly is a UK-based small business retail expert. In a short space of time TikTok is fast becoming a firm favourite ...