Perhaps the best-known logo sobriquet belongs to Nike’s “Swoosh.” Its name evokes speed and motion (and just sounds cool). But even as far back as 1932, brands were giving their logos nicknames.

While consumer-facing brands pay top dollar for logos that stand out in the marketplace, branding for B2B companies that sell things like cloud computing or cybersecurity tend to be reserved—and ...

Because of the speedy nature of the fast food industry, you might have totally forgotten about the designs of these old-school fast food logos.