NEW YORK -- Pepsi has scored the Super Bowl halftime show. The soda giant says it struck a multiyear deal with the National Football League to sponsor the big game's musical performance. Financial ...
You can tell Pepsi-Cola's creative team had a lot of fun with their Super Bowl budget this year. Summoning not one, but five hip-hop legends, Pepsi has once again forgone an in-game ad, pouring spend ...
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How Apple saved the Super Bowl halftime show
One of the staples of the Super Bowl is the halftime show between the second and third quarters, often referred to as “music’s biggest stage” when promoting the headlining artist. While the core of ...
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The call | Pepsi Super Bowl LVI halftime show official trailer reaction! (Dr. Dre | Eminem)
OHHH HELL YEAH!!! Pepsi and the NFL dropped a trailer for the Super Bowl halftime show titled "The Call" from director F. Gary Gray and featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and ...
Even though Pepsi hasn’t sponsored the Super Bowl Halftime Show since 2022, parent company PepsiCo has maintained a strong presence at the big game, using ads in recent years to launch a revamped ...
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