A few highlights: McDonald’s hypes its new McValue offerings. (Ad Age’s Erika Wheless has the backstory: “McDonald’s enlists ...

The devastating wildfires in Los Angeles this week are having a major impact on the city’s advertising community, with ...

From a curated restaurant list inspired by music to music videos, Ad Age recaps the latest Top 5 music campaigns.

As part of the audience segment expansion, Disney also announced Disney Select AI Engine, an automated tool to generate ...

Marketers such as Airbnb, PacSun, Planet Fitness and Bubble are offering support to those affected by the Los Angeles ...

It’s a stereotype that never ends: Gen Z is to lazy behavior and poor work ethic as millennials are to avocado toast and an ...

Ad Age sat down separately at CES with two of advertising’s leading men—WPP CEO Mark Read and John Wren, chairman and CEO of ...

At CES, brands such as Hilton and Best Western are intrigued by advanced technology and OMG hosts a Google expert to discuss ...

Influencer marketing and social media experts predict a resurgence of long-form content and a sharper focus on measuring the ...

Among the notable campaigns for Jan. 9: sportswear brand On’s latest striking spot with FKA twigs and Kia’s TikTok Creator Car Configurator.

These marketers have big challenges and opportunities ahead in 2025.

On the final day of the conference, McDonald’s will take the stage to share how it is evolving its creator and influencer ...