The AI-generated “It’s the Most Terrible Time of the Year” ad from McDonald’s Netherlands has gotten criticism stateside.

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This story is part of Ad Age’s Best of 2025 series, highlighting the year’s top campaigns, brand redesigns, AI activations, ...

The AI-generated “It’s the Most Terrible Time of the Year” ad from McDonald’s Netherlands has gotten criticism stateside.

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The AI-generated “It’s the Most Terrible Time of the Year” ad from McDonald’s Netherlands has gotten criticism stateside.

The AI-generated “It’s the Most Terrible Time of the Year” ad from McDonald’s Netherlands has gotten criticism stateside.

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