What happens when two advertising outsiders build one of the industry’s most recognizable media platforms by refusing to take ...

Agentic commerce may be one of the industry’s favorite new buzzwords, but beneath the hype is a much more practical ...

By Heather Taylor We’re big fans of brand mascots at PopIcon, but how does our love for characters measure up to the rest of the United States? Crestline, a custom […] ...

Consumer psychologist Sofie Sue Rutgeerts joins The Sonic Truth to explore why understanding why people behave the way they ...

By Heather Taylor Loyal Budweiser fans know all about the friendship between the Budweiser Clydesdales and their puppy pal.

By Heather Taylor Oh yeah? Oh no! On Monday March 9th, Kool-Aid tweeted that their beloved brand mascot has gone missing. The ...

By Heather Taylor Is Halloween canceled? Not when the Kool-Aid Man is on your side! In 2020, the Kool-Aid Man is encouraging kids stuck at home on October’s most spooktacular […] ...

By Heather Taylor Kevin the Carrot, the adventurous brand mascot for Aldi UK, has a penchant for getting into mishaps during ...

Agentic commerce has reached the inevitable stage where almost everything involving artificial intelligence risks being described as agentic. Beneath the hype, however, sits a genuine shift in how ...

Competition intensifies. Budgets expand. Every campaign is expected to capitalize on one of the biggest recurring moments on ...

Agencies must ensure that growth is seen as something everyone can contribute to, rather than something owned by a small ...

Our guest today is Matt Spiegel, EVP, TruAudience Growth Strategy at TransUnion. Marketers are putting more money into AI, ...