The Initiative proprietary ‘Trust Engine’ sits at the centre of the mandate: a full-funnel, performance-driven framework.

McCANN MENA will report into MCN and will be led by Mounir Harfouche when he takes over as CEO of the merged entity.

Mindshare’s Racha Semaan shares how women and Gen Alpha are rewriting GCC travel and are the new holiday masterminds.

Omnicom Media leads GCC media groups for total new business, WPP Media tops net new business across both GCC and Egypt.

MBC GROUP celebrates 35 years, highlighting its evolution from a satellite broadcaster into a leading MENA media and entertainment group.

Saudi National Day is a weeks-long consumer journey, according to Snap Inc. insights, as audiences are turning to Snapchat to celebrate.

Jummar PR’s Abdullah Khairallah explores how AI is reshaping PR workflows, client expectations, reputation and the skills needed.

Burson’s Fouad Bou Mansour explores how PR is evolving into a strategic business function, from reputation risk and AI to GEO and judgement.

The Taste of Saudi campaign will roll out across TV, MBC Shahid, social media, radio, digital and out-of-home.

The PRCA MENA finds that report 76 per cent are well-informed about mental health, but that it is not being matched by ...

Cameo Communications, a Dubai-based public relations (PR) agency, has rebranded as Cameo Performance. Six years after its ...

Dentsu Creative MENAT’s Chantal Harmouche explains that competence deserves progression and responsibility should come with ...