Abu Dhabi (DCT Abu Dhabi) has launched an updated Hotel Classification Manual, introducing revised standards for guest ...

Brands are increasing investment in sports fan engagement, but many are struggling to measure the business impact, according ...

Pinterest has launched Visual Search Ads, a new advertising format designed to help brands reach users through visual search as they research products and ...

LIONS, the organization behind Cannes Lions, Effie, Contagious and WARC, will launch LIONS Riyadh in December 2027 as part of ...

Meta has launched its new subscription service, Meta One, in the UAE, offering paid features across WhatsApp, Instagram, Facebook and Meta AI from Dh5.99 ...

OpenAI is in early discussions with major investors about a new funding round that could value the ChatGPT maker at around $1 ...

Music streaming platform Anghami and streaming service OSN+ have partnered with cryptocurrency exchange OKX in a deal that ...

Dubai-based public relations agency Cameo Communications has rebranded as Cameo Performance, shifting its positioning toward ...

Ask Fiona Menzies whether Eden House uses AI in its marketing and the answer isn't yes or no, it's a spectrum. This year her ...

Dentsu has been appointed by Netflix as its sole holding-company media agency partner across EMEA following a competitive ...

For B2B marketers in the GCC, getting a brand noticed may no longer be enough. Winning the sale increasingly depends on whether buyers can find enough trusted ...

For years, podcast advertising in the Middle East was treated the way most new media is treated: sampled, not committed to. That's changing fast — and the ...