Including honey for your eyes and a trend report to help ECPs with strategic planning.

Frameless edges, matte finishes, and ultra-light construction shape a new class of frames focused on function, clarity, and ...

Claims keep getting denied, the biller is overwhelmed, and leadership won’t adopt a billing add-on. Our readers weighed in on ...

Patients continue using cards, but the cost now lands where it belongs — a shift that eased a long-standing frustration.

Heather is a Denver-based freelance optician, territory manager for Studio Optyx and Woody’s eyewear, and president of the ...

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, ...

R EIMBURSEMENTS HAVEN’T INCREASED in years and the cost of running an optometric business seems to increase daily. This ...

The first unified annual Vision Expo will take place March 11–14, 2026, at the Orange County Convention Center (OCCC) in ...

Victoria’s appointment reinforces Zyloware/Kenmark Eyewear’s commitment to strong, consistent leadership across its customer ...

Heinz Pichler brings extensive eyewear leadership experience and strong insight into the North American market.

After significant consideration and feedback from several companies, the SIOS team has made a strategic decision to move our ...

Created to provide relief for moderate to severe dry eye symptoms, contact lens-related dryness, and pre- and post-surgery ...