Liu Wen’s 2009 Victoria’s Secret debut signaled inclusion; today she and her peers draw billion-view Xiaohongshu followings ...

As bite-sized series create a new path to purchase, the challenge for brands is earning a place in consumers’ entertainment ...

Three decades of making the world’s products taught Chinese companies everything except how to be wanted. That, not supply ...

For luxury, the question is whether early exposure builds lasting emotional connection or normalizes the premium before it ...

Pane, Songmont, and To Summer are flipping the expansion playbook: build global demand at home, then take it overseas.

For TUMI, expanding the brand’s boundaries is only the first step. The goal is to ensure that every move into new products, ...

Chinese Gen Z are resurrecting the high-saturation Y2K pop culture aesthetic: the antidote to quiet luxury.

Inside its Guangzhou factory with Cosmax, the Perfect Diary owner revealed how over 770 million RMB ($115 million) in R&D since 2020 underpins global ambitions.

Jimmy Choo’s creative director looks back on the past 30 years as she prepares to accept the Special Recognition Award.

Swiss watch exports grew for the fourth straight month in August, buoyed by China and Japan, despite a sharp decline in ...

With aspirational shoppers pulling back, houses must choose: cut prices as Gucci has, or chase the wealthiest clients further, as Hermès is doing.

IPOs have created enormous wealth for Chinese AI executives. But valuations are outpacing fundamentals, with several ...