When marketing automation forgets recent buyer activity, messaging falls flat. Here's how to give your workflows context and build smarter customer journeys.

AI productivity gains won’t translate into growth unless companies connect their AI strategy to creating more value for ...

Marketers have a short-term opportunity to test inexpensive inventory while keeping most of their resources on Google.

AI is making common marketing capabilities easier to buy. The harder question is which company-specific workflows are worth ...

A redesigned Breeze Assistant coordinates AI agents while a self-updating CRM supplies the business and customer context they ...

As unattributed customers pile up, marketers need to stop treating them as noise and start figuring out what brought them ...

From WYSIWYG editors to vibe coding, technology keeps shifting where human skills matter rather than simply eliminating them.

CMOs once asked agencies to prove their value. AI could force them to answer the same question about their own teams.

AI agent ownership often falls between teams. Here’s how to assign responsibility for maintenance, oversight, and retirement.

AI makes it easier to produce marketing content, but faster production doesn’t mean more time for strategy, planning, or ...

Research finds a measurable digital visibility gap between expanding and shrinking restaurant chains across search, reviews, ...