Toys “R” Us will fling open the sash on 120 standalone retail stores as part of a massive American expansion; 40 additional ...

Integrity Toys is celebrating the legacy of Dolly Parton with three high-end collectible dolls, the first of a new series ...

The annual list features trending toys across categories, price points, fandoms, and play patterns for the holiday season.

Disney Store has revealed a holiday toy lineup filled with characters, properties, and formats for fans of all ages.

The new character arrives with a camp-inspired collection of accessories, a novel, and fan experiences as American Girl ...

Mattel relaunches the Thomas & Friendsfranchise with the animated series, . Ahead of its 2027 premiere, Mattel will introduce ...

The organization also honored Sesame Workshop’s Sherrie Westin with its Global Impact Award and Mattel’s Steve Totzke with its Inclusive Leadership Award.

We have a saying around The Toy Insider offices that we start saying somewhere around March each year: “Christmas is tomorrow ...

The Kwaaks! makes its mobile debut, Barbie gets scrubbed into PowerWash Simulator 2, and Switch 2 adds a slate of major new ...

The new online destination brings the iconic toy retailer’s assortment to shoppers nationwide ahead of the holiday season.

To celebrate the launch, Littlest Pet Shop and Like Nastya are hosting a special pop-up event at Five Below's NYC flagship store.

As 'Barbie in the Nutcracker' turns 25 this year, Mattel is celebrating with new toys, television specials, and more for fans ...