AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Most retailers no longer withhold their shopper data from programmatic tech. They prefer the low-hanging fruit. But was that ...

Retail media luminaries gathered to discuss how best to expand the category’s effectiveness – without overlooking how the ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Roku is the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager is part of Roku’s bid to reach new ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Despite Google’s recent decision to continue support for third-party cookies on Chrome, the ongoing degradation of legacy ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process. Which is why NBCU is launching a new ...

Adopting standards and interoperable IDs can benefit the entire ecosystem, enabling solutions that can help solve for ...

Day Five of the Google ad tech antitrust trial was jam-packed with zingers. Here's hoping someone eventually makes a ...