Marketers spent years building first-party data systems to escape their dependence on third-party cookies. Then many ...

Artificial intelligence may be able to create a media plan, generate thousands of ads and summarize a meeting before anyone ...

Consumers increasingly divide their time among video games, delivery apps, live events and the occasional attempt to ...

Artificial intelligence may be able to write an advertisement, analyze an audience and rescue an executive from the ...

Artificial intelligence may be capable of planning vacations, organizing inboxes and softening emails written in a moment of ...

Podcasts were once the place where two people could talk into microphones for three hours and confidently assume nobody ...

Advertisers searching for the next great use of artificial intelligence might want to put down the efficiency spreadsheet for ...

The age-old wall between advertising and promotions is crumbling. For decades, consumer packaged goods companies kept their ...

The convenience-store impulse buy may feel spontaneous. In reality, an impressive collection of data, advertising technology ...

Within six to 12 months, brands that fail to connect incrementality data directly into their programmatic bidding systems ...

Attention has always been valuable in advertising. What has changed is how hard consumers are making brands work to earn it.

With 250 retail media networks now competing for advertiser budgets, the math of direct relationships is breaking down.