East’s sharp, culturally rooted content became distinctive enough to grow beyond marketing its clothes and into a creative ...

The eight-part series puts guests through spicy food challenges and conversation prompts. Two episodes are being made in ...

Police are looking at Madhumitha’s posts about jewellery and family outings, but have not established whether the burglars ...

Laparvahi, an independent film written by Talented’s Binaifer Dulani, explores miscarriage, self-blame and family silence in ...

Eligible creators will be able to tag Snapdeal products in videos, Shorts and livestreams, earning commissions when viewers ...

ASCI influencer disclosure rules explained - when creators must use #Ad for videos, gifted products, free stays, barter deals ...

New Delhi: Nick Sharma and Carrie Ou Yeung, popularly known as Nick and Carrie, are a creator couple giving scoops of their cross-cultural experiences to Indian audiences through Instagram and YouTube ...

The new 'BetaStayfreeLeAana' film by Team WPP shows a boy handling his friends' teasing about periods. It will run on YouTube ...

The Flying Beast creator warned startup founders about the risks of creator-led brands while pushing back against social ...

As brands return to family, homecoming and nostalgia, marketers and content makers say the harder job is making festive ...

As creator marketing becomes more organised, agencies are discovering that payment speed can shape trust, retention and even ...

Meta One’s creator plans combine verification with audience-growth tools, clickable links in Instagram posts and Reels, ...