Microdrama matters less as a new video format than as evidence that the economics of attention are being rewritten.A young ...

YouTube’s creative ecosystem contributed more than Rs 18,000 crore to India’s GDP and supported over 960,000 full-time ...

Excerpts:You are leading Match Group’s India and Middle East operations at a time when the dating category is undergoing ...

Skinn – House of Titan has revealed a new chapter in its brand journey with actors Ayushmann Khurrana and Sobhita ...

JioHotstar has rolled out Tara.ai, an agentic AI platform designed to help brands bring together brand, content and audience ...

The Advertising Club (TAC) announces its Managing Committee for the 2026-27 fiscal year following its 72nd Annual General ...

India’s home and household market is expected to grow 1.6 times over the next five years, according to a new Deloitte India ...

ITC has completed the acquisition of Bengaluru-based Sproutlife Foods, the company behind health and nutrition brand Yoga Bar ...

Allcargo Logistics on Tuesday named Vijay Nehra as managing director-designate and chief transformation officer, setting the ...

ChatGPT is emerging as a new advertising frontier, with marketers across categories testing the platform as consumers ...

OpenAI partners with cricket legend Sachin Tendulkar as part of a multi-year collaboration aimed at helping more people ...

For most of its history, buying an air conditioner in India came down to two questions: how many tonnes, and what does it ...