Experts disagreed on whether AI search ads would continue to erode click-based traffic, as many marketers had seen happen with Google’s AI Overviews. According to Vikram, LLMs will likely remain a ...

For years, women’s sport was discussed in the language of potential—potential audience, potential growth and potential commercial upside. That framing now feels outdated. Across APAC, women’s sport ...

OpenAI will discontinue Sora, its standalone generative AI video app, nearly a year after its public launch. OpenAI did not ...

Omnicom has commissioned a third-party audit of The Trade Desk (TTD), as revealed in a client memo, following the DSP’s public spat with Publicis last week. Publicis disclosed it had audited The Trade ...

WPP tops the holding group rankings with Jaguar Land Rover and Estée Lauder wins. Excellent choice! This is exclusive Campaign content. Join our top subscription tier, The Knowledge, today.

WPP plans to increase the potential pay and bonus package for its chief executive, Cindy Rose, to a maximum of $14.78 million a year (£11.1 million a year)— a significant increase on the $11.45 ...

In a fragmented media ecosystem, precision is a competitive weapon. In India, a market that is both price-sensitive and aspiration-driven, relevance drives action. When an offer appears at the moment ...

Laopu Gold, the Beijing-based jeweller known for its fixed-price, high-carat gold pieces, more than tripled revenue in 2025, ...

Colenso BBDO has done something genuinely clever with Lump Lottery. The brief, as Ad Nut understands it, was essentially: Kiwi men know they should check themselves. They don't. How do you fix that?

Unilever has appointed social-first agency Samy to develop and activate a global influencer strategy for the conglomerate’s food businesses. Samy will work on the influencer account for food brands ...

H&M’s global CMO on fixing fashion’s retail problem. In a wide-ranging interview with Campaign Asia, global CMO John Ehrnst ...

Photobook Shop, an Australian online printing service, has been hit with AU$39,600 (US$27,608) in penalties from the ...