Martin Sorrell, the chief executive of WPP, has spoken about the current tensions between Russia and Ukraine, describing the crisis as "a black swan" that no-one saw coming.

Every day this week, Event will explore five major experiential marketing trends for 2015, ranging from immersive experiences to The Internet of Things and cross-brand collaborations.

McCann London has created a set of TV ads to increase public awareness of Subway's nine healthy subs, each containing less than five grams of fat.

Heinz is launching a raft of activity to celebrate half a century since the debut of its famous ad slogan, "Beanz Meanz Heinz".

Selfridges' marketing chief Richard Taylor, who led the luxury retailer's bid to entice a broader range of consumers through its doors, has left to "pursue a new venture".

Lactalis calls review of its £80m European media business. LONDON - Lactalis, France's dairy producer, has started a review of its estimated £80m media planning and buying busin ...

Brands are being pulled up on their attitude towards the LGBT community constantly, but recently it has come to a head. As a marketer, where do your responsibilities to society lie?

Twitter hits 50 million tweets per day and passes MySpace. LONDON - Twitter has passed the landmark figure of 50 million tweets being sent each day - more than 20 times the traffi ...

A study by Action on Sugar has claimed that some processed fruit snacks, often marketed as a healthier alternative, contain more sugar than a bag of sweets.

E4 starts new Skins series online with MySpace tie-up. LONDON - E4 is launching the new series of teen drama 'Skins' on its website and on MySpace.com before it broadcasts the sho ...

ABC has bought a 13 episode run of web comedy 'In the Motherhood', which was originally created to back Unilever's Suave shampoo brand.

Bebo set to launch exclusive web comedy. LONDON - Social networking site Bebo is to launch an exclusive made-for-web comedy, Chelsey: OMG on its website later this month. Watch th ...