The Department for Work and Pensions has launched a new campaign to boost Pension Credit uptake in the UK, emphasising the financial benefits of up to £3,900 annually for eligible pensioners.
Paid channels are a big gamble for YouTube but have the potential to change the way people consume media online, says Angus Wood, head of earned media at iProspect.
Sports-focused publisher SportBible has installed a digital billboard expressing its solidarity with England footballers following racist abuse in the wake of their Euro 2020 final defeat.
Renault to use Sims 3 for electric car roll-out. LONDON - Renault has signed a deal with video-games company Electronic Arts to launch its forthcoming Zero Emission (Z.E) electric ...
DSGi steps up roll-out of Currys and PC World 2-in-1 stores. LONDON - DSGi, the parent company of brands including Currys and PC World, has today announced plans to increase the r ...
LONDON - Tourism Australia and Qantas Airways have launched a joint national ad campaign encouraging Brits to take a two-week walkabout in Australia.
Nike ad steals World Cup thunder. Nike has been linked to the World Cup more than any of the tournament's official sponsors, despite not being an official sponsor of the event, du ...
RBS is rolling out an "empathetic" artificially intelligent adviser called Luvo to its staff following a successful two-month trial.
New agency Kameleon reveals debut RockCorps deal. LONDON - Kameleon, the newly launched brand partnership agency set up by former Mindshare employees, has been appointed by music ...
Direct and digital agency Indicia has acquired a stake in social media and search agency Make It Rain for an undisclosed sum.
Blue Square, the Rank Interactive-owned online betting brand, has appointed Arnold KLP to its £4 million account ahead of a busy summer of UK sport, which is expected to drive increased levels of ...
Unanimis signed up to sell ads for Thinkproperty.com. Thinkproperty.com, the Guardian Media Group property portal, has hired Unanimis as the exclusive online ad sales house for it ...