A new survey finds consumers are motivated to attend live marketing activations to discover new products and see a product in ...

Hyundai is putting 28 years of Hope on Wheels fundraising behind "Mark of a Warrior," a new campaign fighting childhood ...

Marketing campaigns featuring athletes have become commonplace. So for a promotion tied to the kickoff of college football ...

The challenger energy drink brand skips the typical ambassador contract and gives Travis Kelce, Kai Trump and Olivia Dunne ...

New data finds that 50% of brands are looking to operate pop-up shops for three days or less, with many brands looking to use ...

Even with Pepsi distribution, energy drink Celsius keeps its focus on gyms and in-person events to acquire customers.

The ANA said creativity is very important to B2B advertising, but few said they were confident in their company’s ability to ...

B2B marketers need to feel empathy for the customer’s pain points and spend less time talking about product features, says ...

“The future is not just what gets imagined. It is what can be built, powered, and scaled,” was the message of Emotiv Mobility, a logistics and manufacturing services provider specializing in ...

The Chief Marketer Top Women in Marketing Award is part of the newly launched Top Women Network—a year-round, cross-industry community uniting leaders across marketing, media and ad tech. Honorees ...

Shoppers coming to a retailer’s site from an AI source spend 53% more revenue per visit and have a 60% higher conversion rate than shoppers from a non-AI channel. After noticing a ‘seismic shift’ in ...