The strongest part of the story is that Zeta can now show several distinct integration models: native channels, operational APIs, semantic standards, deep infrastructure, and multi-vendor deployment.

Dr. Martens' Chief Technology & AI Officer Graham Calder shares how the iconic brand fixed its fragmented customer care operation.

AI agent security risks are rising as Medicare, Gemini testing, Manchester Airport, and CISA highlight access and identity threats.

CX Today covers news including CRM, Customer Engagement Platform, Customer Retention Strategies, RCS Business Messaging Software, WhatsApp Marketing Software and more.

CX Today covers news including Call Recording Compliance, Microsoft Teams Contact Center, Security and Compliance and more.

Explore the CX Awards Engagement & Advocacy layer. Celebrate marketing alignment, community platforms, and employee advocacy.

ISG, Telstra, Cresta, and ScorebuddyCX show why contact center AI now depends on workflows, QA trust, governance, and value.

Salesforce Agentforce CPO John Kucera explains how AIforce, Koa, prebuilt agents, and custom interfaces could reshape CX—and ...

Constellation Research’s Liz Miller explains Salesforce AIforce, Koa, headless CRM, and why CX leaders must prioritize ...

UJET CEO Vasili Triant explains why bolting AI onto CRM and ticketing stacks may add complexity instead of improving customer experience.

Customer-service AI is increasingly being judged on its ability to complete tasks independently, yet completion is not always the same as a positive outcome. Resolution rates can ...

As consumer scepticism rises, community commerce offers brands a more credible route to customer loyalty than paid endorsements.