US adults’ media time keeps inching higher, even as the top-line number—nearly 13 hours—has reached unprecedented heights. Digital video now dominates usage, traditional formats keep shrinking, and ...
A ski trip planning session turned into a case study in how fast AI-driven discovery has taken hold, our chief content ...
US retail sales will surpass $1.4 trillion this holiday season, growing 4% over last year, per EMARKETER. That growth arrives ...
Commerce media has ambitions beyond the bottom of the funnel. But expanding into CTV, social, and the open web does not ...
The promise of agentic commerce is that AI will collapse the path to purchase, handling everything from product research to ...
AI is changing how search captures intent and adding new questions around consumer trust. As clicks become less predictable, ...
The news: California governor Gavin Newsom signed a law on Wednesday requiring disclosures on any video or audio ...
Almost half of Gen Zers said they’d switch to a bank if it offered to cover their recurring subscription expenses.
Cyber Week keeps its retail grip because consumers are cost-conscious, not despite it. But winning their business requires ...
Retail media is settling into a clearer hierarchy as Amazon remains dominant and a scaled second tier begins to take shape beneath it. Meanwhile, the crowded long tail is falling further behind.
US consumers who used AI to find a local business checked Google or Maps before contacting them, according to a July report ...
The trend: Paper coupons are making a comeback as brands zig while their competitors zag. Direct-to-consumer upstarts like Viv For Your V, Culture Pop, and Blume are experimenting with print coupons ...