At its first investor day since 2023, the fast-food giant announced it is piloting a media network with the goal of building ...

The effort will extend to creator partnerships and experiential activations and arrives as the retailer’s turnaround efforts ...

CMO Chris Thorne explains why Jenner is the right partner for the launch, which includes a campaign spot from Uncommon ...

CMO George Felix dug into the casual dining chain’s past successes and pathway for future growth at Brinker International’s ...

At IAB PlayFronts, gaming platforms, marketers and developers discussed what’s next in gaming as the space continues to find ...

The pact with Just Your Type is positioned as bigger than a one-off campaign, spanning experiences, clothing and a ...

Martin’s first campaign for the brand sees the actor serve as the subconcious of consumers seeking better meals than ...

Over half of consumers report that they prefer creator-informed artificial intelligence recommendations, according to recent ...

Scenes from nostalgic movies and TV shows provide meal ideas that come to life with the help of Clementine AI, which debuted ...

A full-funnel campaign focuses on a dark alter ego for the Easy Button that leads to workplace conundrums like misprinted ...

CMO Joe Berean details how the social-first series, “The Weekday Warrior Show,” showcases the retailer’s “wry smile” brand ...