Email Marketing - Do image-heavy small business marketing emails perform better or worse compared with text-heavy emails? To find out, researchers examined the performance of more than 3 million ...

SEO expert Dale Bertrand answers community questions on Wikidata, AI visibility tracking, and building brand legibility for ...

Artificial Intelligence - Which types of tasks are Americans using generative AI tools for? How does AI use vary by age and income? To find out, researchers surveyed 1,570 consumers in the United ...

Brand guidelines can't cover every situation. Learn how brand governance defines decision boundaries, authority, and ...

Most marketers believe younger consumers have a positive perception of AI-generated ads—but most younger consumers don't actually feel that way, according to recent research from IAB. The report was ...

ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to recent research from Andreessen Horowitz. To compile their rankings of the top ...

Catch up on select AI news and developments since Friday, September 11. Stay in the know.

Branding - Johnny Walker and Open AI saw the biggest jumps in consideration among Gen Z consumers in the United States between 1Q26 and 2Q26, according to recent research.

Ask any marketer whether their team does good work, and after they're done rolling their eyes at you, they'll almost certainly say yes. Ask the people who depend on that marketing team—the sales ...

Measurement & Analytics - Marketers leaders say click-through rate (CTR) is the most overrated metric for measuring success, ...

Martech - This infographic explores how SaaS teams can set effective Salesforce and Marketo data standards to eliminate ...

Most enterprises are taking steps like improving crawlability and restructuring their content in order to optimize for AI-powered search platforms, according to recent research from Branch. The report ...