The research comes as 93% of UK brands and agencies expect to increase their influencer marketing spending over the next 12 ...

Most corporates and non-profits expect cross-sector tie-ups will become more important over the next three years.

Reflecting on her varied career journey, Jill Kramer explains how falling in love changed her path and why she’s so excited about the next generation.

The research comes as 93% of UK brands and agencies expect to increase their influencer marketing spending over the next 12 months.

Tesco reports its brand perception metrics are up and market share has risen 77 basis points (bps) year-on-year to 28.4%, with the supermarket having gained share for 28 consecutive weeks. Reporting ...

Joining, leaving and re-joining a company may be an unexpected path, but B&Q marketing director Katherine Paterson has re-joined the retailer armed with a fresh perspective. Paterson served as B&Q ...

Emma Simpson-Scott has been CMO since 2019, with her promotion coming as the brand looks to accelerate growth.

From Barbie to Stranger Things to Squid Game, major entertainment launches are increasingly becoming cultural moments that brands want to tap into. When done well, collaborations, product integrations ...

Adverts created by gambling operators to promote safer gambling are failing to reduce gambling intentions and may be encouraging riskier behaviour, according to new research by GambleAware. The study, ...

2024 was a tumultuous year for The Body Shop. Once a high-street staple, the retailer found itself in administration after a period of tough trading, including swinging to a £71m annual loss in ...

The marketer joins as the wealth management company looks to be “the leading destination for financial planning in the UK”.

Meta plans to trial premium subscriptions for Instagram, Facebook and WhatsApp in the coming months, offering users access to exclusive features across its apps. First reported by TechCrunch, the ...