Marketing’s growing gender pay gap is symptomatic of the disconnect between where women sit in this industry and what work ...

The vast majority of marketers don’t have a say on their firm’s pricing strategy, and fewer still have any control over ...

We lift the lid on how to pull off a successful brand-agency relationship with Nationwide and Marketing Week’s 2025 Agency of ...

CEO Steve Ballmer spelled out the “One Microsoft” vision in a memo to staff today (11 July), which he says will focus on creating a “family” of devices and services for individuals and businesses that ...

An unrivalled group of senior marketers in number, seniority and expertise will determine the shortlist and winners of this ...

Motorway has achieved “significant” improvements in awareness and trust, as well as changed views internally to ensure ...

Marketers can borrow a framework from finance to help maximise returns while managing risk by adapting the maths, tweaking ...

Prioritising “active partnership” with male allies and making gender equality a “collective” agenda will accelerate progress, ...

The face of search is changing and marketers need to adapt to a world where fame matters and being recommended by AI could ...

In a world where influencers behave like a media channel, the new model for success blends creators, paid media, continuous ...

Primark’s first TV campaign delivered record ad awareness, double-digit denim sales growth and helped shift quality ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...