The social-first campaign is designed to bring together PepsiCo’s portfolio of brands, which include Cheetos and Gatorade alongside Pepsi, in consumers’ minds.

Since Elon Musk took over X (formerly Twitter) in 2022, the platform’s reputation has steadily declined, with 42% of daily users in the UK now holding a negative view of it. According to a new YouGov ...

There are no marketing-specific roles on UK FTSE 100 boards, however there is “meaningful” marketing expertise on the majority, according to new research.

After half a century in marketing, the outgoing DMA leader has seen the industry transform again and again. But while technology has improved, the fundamentals remain the same.

If Andy Burnham is serious about driving “good growth in every postcode”, then the marketing and research sectors have a vital role to play.

Salaries for ‘head of’ roles in the North and Midlands rose around 40% in the last year, while London remuneration has stayed ...

Rachel Swift, Virgin Media O2’s executive director of brand and marketing, is set to leave the business following the ...

There are no marketing-specific roles on UK FTSE 100 boards, however there is “meaningful” marketing expertise on the majority, according to new research.

The retailer increased digital marketing spend by 56% during the first half, as international growth accelerates.

Forward-thinking brands are treating creators as long-term business partners, integrating equity, royalties and revenue-share ...

Procter & Gamble (P&G) has credited a shift from “generic demographics” to “smart audiences” with helping improve the effectiveness of its marketing and its innovation pipeline. Speaking on a call ...

Esure is “supercharging” its growth ambitions by introducing a new brand character, as the car and home insurance provider returns to TV after almost two decades. Esure is “supercharging” its growth ...